As a small business, you may always be looking for ways to get your name out there and bring your business to the spotlight in your community. Sure, you can do this through networking, online marketing, social media, etc. But have you ever considered writing a press release, article, or column in a local newspaper, or magazine, or even giving a speech at a local business event?
Writing a press release, article, or column in a local newspaper or magazine, or even giving a speech at a local business event are great ideas to get your name out there. These are especially great if you are trying to market on a shoestring budget.
Your articles or speeches don’t necessarily have to be promoting your specific products. In fact, you may end up tuning some people out if all you have to talk about is your product or service. You can generally capture your audience by providing them with useful information related somehow to your business that can impact their lives. These endeavors also position you as an “expert” in your specific field so that people are more likely to check out what you and your business have to offer.
This certainly isn’t rocket science! All it will take is finding the opportunity to get your name out there in these specificways and take the time to write or prepare a speech. Don’t have the time for things like this? Think about outsourcing them to a virtual assistant or one of your employees.