Small Businesses and Websites: Why you need to be searchable on the Web.
Did you know that 97% of today’s consumers search online for products and services? That is an outstanding statistic! What’s equally mind blowing is that only 50% of small businesses at best actually have a website. Wow. For those small businesses out there that don’t have a website, you’re missing out on a huge part of the market!
Maybe you’re a small consulting firm where you get most of your business from word of mouth. You may not see the importance of a website. But think of websites in this light- people use websites to gain information and to consider all possibilities when making a purchase or some other big decision- like who they want as an attorney, or who they want to do their taxes. Though potential costumers and clients may not purchase something directly from your website, they will use your website and the information you put on there as a way to “date” your business and see whether or not they want to inquire further or follow through to purchase your product or service.
We live in a day and age where we’re all about convenience and instant gratification. We want information at the click of a button, not after dialing up a few numbers and waiting for someone to give us the information we want. People want to glean information easily and instantly at the push of a button to see if your business product or service is a worthy candidate for money well spent.
If 97% of consumers use the web to search for products and services, give your business a better chance of increasing sales by creating a website and providing the consumer with the basic information they want to hear.
(Statistic found on sba.gov- https://www.sba.gov/blogs/getting-your-small-business-website-right)