In one of our previous blog posts, we discussed the importance of having a business website. To go further on that idea, we wanted to comment on how your business website should be like a living, breathing organism: constantly growing, changing, and altering.
As a small, local business ourselves, we have found it incredibly important to continually reevaluate and update our website. It is so easy, once you get your business website up and running, to push it to the back of your mind and let it run on auto-pilot. But truth be told, the web is constantly changing, and so should your website. Here are some reasons you should be keeping a continuous eye on it:
- Make sure all of your information is up-to-date. If your website is touting incorrect information, you are giving your potential customers the wrong idea. Your website has to be accurate and be a clear reflection of the business you are running.
- Constantly reevaluate how you can make your website more user friendly. Are their ways to better organize your content to make hot topics, products, or services more easily found? Is your website easily shareable to social media? Face it folks, if your website isn’t shareable to social media, you are missing out on a huge marketing niche for your business. Let people social share the awesome things you and your business have to offer! You will be amazed at how it boosts your SEO (search engine optimization) and get people talking about your brand.
- Is your website optimized for SEO? Do you have accurate keywords that will help your website pop up in organic searches? Search Engine Optimization is a whole other animal, and it is constantly changing. Search engines and their robots are continuously upgrading and becoming more efficient. If you aren’t making sure your website is optimized for search engines, you will be missing out on potential customers being able to easily find you when they search for topics, products, or services related to your business.
All in all, your business website is a living, breathing organism. It should be updated frequently to adjust for all the reasons stated above. If ignored, it truly has the potential to hurt your business.